Dr. Bronner’s has updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The redesigned labels improve legibility, offer clearer usage guidelines with descriptive illustrations, and emphasize the company’s environmental and social responsibility commitments.
Enhanced usage guidelines and EWG verification
“Our updated Magic Soap labels offer usage guidelines and descriptive icons to help customers get the most out of our highly concentrated formula,” said consumer educator and author Lisa Bronner in a company press release. “Our soaps have many amazing uses for personal care and are well-loved for their genuine scents, and their especially rich lather and clean rinse on the body and hands.”
One of the key updates on the Magic Soap labels is the inclusion of information about the use of Regenerative Organic Certified oils. According to the company, over 75,000 acres of its agricultural supply chain have transitioned to Regenerative Organic Certified status.
The certification, overseen by the Regenerative Organic Alliance, aims to promote sustainable farming practices that enhance soil health and biodiversity.
The new labels also note that seven scents of Magic Soap are now EWG Verified by the Environmental Working Group (EWG), indicating compliance with strict safety standards for personal care ingredients. “The added EWG Verified seal ensures consumers looking for safe ingredients can be confident in sharing Dr. Bronner’s with their families,” the company press release stated.
“After all these years, Dr. Bronner’s Magic Soap continues to help people lead more sustainable lives with a simple product—soap!” said the company.
Improved packaging for better recycling
Dr. Bronner’s has made additional modifications to enhance the recyclability of its packaging. As detailed in its press statement, the company, a pioneer in the use of 100% post-consumer recycled (PCR) plastic for its liquid soap bottles, has reduced label size to improve sorting and recycling in accordance with California SB 343.
Customers seeking to minimize plastic waste further can opt for the company’s 32 oz. The company confirmed that the Pure-Castile Magic Soap Refill Carton reduces plastic use by 86% compared to the equivalent PCR plastic bottle.
Continuing the legacy of the Moral ABC
The updated labels continue to feature excerpts from company founder Emanuel Bronner’s Moral ABC text, reinforcing the company’s long-standing commitment to ethical and sustainable business practices.
“My grandfather Emanuel Bronner first put his Moral ABC on the soap labels as a means to share his message of peace, love, and unity with the world,” said David Bronner, Cosmic Engagement Officer of Dr. Bronner’s, in a press statement.
“We are continuing that legacy with our updated Magic Soap labels,” he added, and “alongside my grandfather’s original text, we have added messaging about our company’s work to ‘Heal Earth’ through our regenerative organic and fair trade supply chains and our work to ‘Heal People’ through ethical business practices and dedicating our profits to advance progressive social change.”
Making product use more accessible
Volgyesi told CosmeticsDesign that the goal of making product usage clearer for customers: “We know our customers love the full sensory experience and high-quality, regenerative organic certified ingredients you get in a bottle or bar of Dr. Bronner’s Magic Soap.”
She added, “we hope the new icons and usage instructions will help new customers looking for safe, ethical, and effective products, discover the many ways to lather up with our soaps.”
As confirmed in its press statement, Dr. Bronner’s newly labeled products will begin appearing on store shelves across the US this month.
