Brindley Group is embarking on a new direction for its Cannock car showroom as it transitions to represent the North Birmingham territory for Hyundai.
The newly rebranded single-site showroom will serve as Brindley’s flagship, or “halo” site, for the South Korean brand.
It previously represented Nissan at the dealership but Brindley no longer has the Nissan new car franchise.
Che Watson, chairman of Brindley Group, said: “We are thrilled to embark on this exciting new chapter for our site and can’t wait to welcome both our loyal customers and new faces to what promises to be a fantastic new dealership.”
While the site undergoes this transformation, Brindley Cannock will continue to offer aftersales services for Nissan.
A new, dedicated service reception will cater to existing Nissan and Mitsubishi customers, replacing the current parts reception.
In addition to these changes, Brindley is consolidating its MG operations, relocating the current Cannock MG dealership to its Wolverhampton site which will undergo extensive refurbishments throughout autumn to support the brand’s future growth.
Throughout the changes, the site will remain fully operational.
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AM deputy editor Aimée Turner has been a specialist B2B editor and journalist covering the international transportation sector for more than 20 years.
She has specialised in the significant safety, regulatory, and environmental issues that impact advanced technology businesses in the pursuit of more efficient, safer and sustainable transportation modes.
