Beauty manufacturing CEO discusses company’s ‘holistic approach to sustainability’



As reported by market research firm NIQ, “69% of consumers said sustainability has become more important to them over the last two years.” As savvy consumers become increasingly vocal in their demands for clean beauty products, the onus to produce and make ingredients for sustainable product formulations available falls on industry manufacturers like Genie Supply, Inc.  

The woman-owned cosmetics manufacturer and beauty lab specializes in clean beauty products, and as detailed on its website, the company aims “for an EWG rating of 1-2 on our products with the Environmental Working Group.” To learn more about Genie Supply’s holistic approach to clean beauty manufacturing, we interviewed CEO Megan Cox for her insights.  

CDU: Can you share some brief background about Genie Supply and the company’s relationship with the cosmetics and personal beauty care product industries?   

Megan Cox (MC)​: Genie Supply is the beauty lab for entrepreneurs – a space born out of necessity. As a beauty founder myself, 10 years ago I was unable to find the most necessary resources for creating or scaling a beauty brand. Manufacturing for beauty was a black box.  

But at the time, I was young, with nothing to lose and a thirst for knowledge. I pieced together a semblance of manufacturing for my first few production runs before moving to China in 2015 to go a level deeper on the manufacturing side.  

I posted about my adventures and learnings on the company blog, and as word spread, beauty entrepreneurs began flocking to me for assistance. This is how Genie Supply was born, as a sourcing consultancy.  

The first two years of consulting as a side gig to my full-time gig of running a beauty brand were a bit rocky, especially on the chemical side, but I was enjoying the challenges. So, in 2018, I decided to kick it up a notch and transform the company from a consultancy firm to a full-blown cosmetics lab.   



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