December Launch Pad: Winter wonders in beauty and personal care



Hawaiian Tropic unveils new SPF products for winter and travel protection

Hawaiian Tropic has launched its new Sheer Touch Face SPF 60+ and Lip Balm SPF 30, designed for versatile protection during winter and holiday travel. The Lip Balm, available in Pineapple and Island Coconut, features 12-hour hydration, Vitamin E, Shea Butter, and 80-minute water resistance.

The Sheer Touch Face SPF 60+ offers a lightweight, clear finish with hyaluronic acid to hydrate and protect skin without leaving a white cast. Both products are compact, travel-friendly, and positioned as practical additions to holiday gift lists.

Hawaiian Tropic’s Sheer Touch Face SPF 60+ retails for $11.99, and Lip Balm SPF 30 retails for $7.99 on the company’s website.

Nakery Beauty to launch Diamond Glow Blur Perfector

Nakery Beauty is set to launch the Diamond Glow Blur Perfector on December 23, a multi-functional skin care product designed to blur imperfections and enhance skin’s appearance. The formula combines diamond peptides, resveratrol, hyaluronic acid, and a shimmer pearl blend to smooth fine lines, firm skin, and hydrate while adapting to individual skin tones for a flawless finish.

Suitable for both face and body, the product is formulated to provide immediately noticeable results, including smoothing, tightening, and a skin-slimming effect, with a radiant, diamond-like glow. As detailed in the press release, Nakery Beauty’s Diamond Glow Blur Perfector “utilizes color adapting technology that seamlessly works with your natural skin tone for a universal appeal.”

Priced at $29.00 for 200mL, Nakery Beauty’s Diamond Glow Blur Perfector will be available on the company’s website, Amazon, and HSN.

Soshe Beauty launches first Credo Clean Standard Waterproof Tubing Mascara

Soshe Beauty has introduced a Waterproof Tubing Mascara, marking the first tubing mascara to meet the Credo Clean Standard. The formula offers long-wearing, transfer-proof performance, resisting cold water, sweat, and oily lids while removing effortlessly with warm water.

Featuring a bristle brush, the mascara delivers fluffy, voluminous lashes in a single coat and includes argan oil to nourish and strengthen lashes over time. Aligned with SOSHE’s commitment to refillable, clean, and high-performance products, this launch reflects the brand’s dedication to innovation and sustainability.

Soshe Beauty’s Waterproof Tubing Mascara retails for $32.00 on Credo Beauty and on the company’s website.

Aveda introduces Scalp Solutions Hydrating Masque to address dry scalp concerns

Aveda is launching the Scalp Solutions Hydrating Scalp & Hair Masque on December 29, a treatment designed to replenish moisture and provide soothing hydration for the scalp and hair. Powered by Biotech Naturals Moisture Recharge Technology, the masque is formulated to “replenish scalp’s moisture barrier by 77%…while leaving hair soft, supremely hydrated, and 4X smoother,” according to the company’s press release.

Suitable for normal to dry, stressed scalps and all hair types, the formulation offers a spa-like self-care experience and can be used as a conditioner replacement on wash days.

Priced at $56.00, it will be available at Aveda stores, partner salons, specialty retailers, and aveda.com.

L.A. Girl Cosmetics launches limited-edition eyeshadow palette for the holidays

L.A. Girl Cosmetics has unveiled its 9 Color Eyeshadow Palette in Radiate as part of its limited-edition Shine Holiday Collection. The palette features a range of neutral shades in matte and foil finishes, formulated for vibrant, ultra-blendable, and long-lasting color.

Encased in a pink foil-designed compact with a built-in mirror, it offers a versatile option for day-to-night holiday looks and everyday wear, with highly pigmented neutral shades including Frosty, Bliss, Starlit, Luster, and Festive.

The palette retails for $18.00, and other items from the Shine Holiday Collection are available online and at retailers such as ULTA, Target, CVS, and Amazon.

Briogeo debuts portable Style + Treat Dry Shampoo Puff for on-the-go freshness

Briogeo has launched the Style + Treat Dry Shampoo Puff, an innovative portable dry shampoo designed for easy and precise application. The aerosol-free, talc-free formula absorbs excess oil and refreshes hairstyles, while the custom puff ensures even distribution and targeted scalp blotting.

Available in two shades—universal clear and brunette—the compact design includes a locking top to prevent spills.

Priced at $28.00, the Dry Shampoo Puff is available on the company’s website and in Sephora retail stores.

COSRX launches Peptide Collagen Hydrogel Eye Patch to target under-eye concerns

COSRX has launched the Peptide Collagen Hydrogel Eye Patch, a dermatologist-tested solution targeting under-eye concerns like puffiness, dark circles, and fine lines. Infused with peptides, collagen, and hyaluronic acid, the patches improve elasticity, brighten skin, and reduce signs of aging with a cooling, hydrating effect.

Designed for convenience, the patches deliver active ingredients into the skin in 10 minutes. According to the company’s press release, they can be used on other areas like forehead wrinkles and nasolabial folds.

Priced at $23.00, the eye patches are now available on Amazon and other COSRX retail partners.



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