The Estée Lauder Companies (ELC) plans to launch its new Fragrance Atelier in Paris’ second arrondissement at 14-18 Rue Volney, according to the business.
The space is set to open in 2025 and according to the company, the opening marks “a significant milestone” in its commitment to fragrance excellence, innovation, and craftsmanship.
The new Fragrance Atelier has been conceived to boost the global beauty firm’s strategic ambitions in prestige and luxury fragrance innovation and will be housed in the company’s new La Maison des Parfums, which is a dedicated fragrance building that will centralise ELC’s Paris-based global fragrance brand teams across marketing, creative, and product development.
“Accelerated innovation and speed to market”
ELC said that the new site “will allow for stronger collaboration with the Atelier team” and accelerate its “ability to move from insights to commercialisation.”
The company also plans to use it as a co-creation space for fragrance houses, ingredient suppliers, and other strategic vendors.
Brands in the company’s global fragrance portfolio include: Tom Ford, Le Labo, Clinique, Aramis, Jo Malone London, Estée Lauder, Kilian Paris, Editions de Parfums Frédéric Malle, Aerin Beauty, and Balmain Beauty.
Executive group president Stéphane de La Faverie said the new space “offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to market.”
The senior VP for global fragrance innovation, product development and R&D, Sumit Bhasin, added that the Atelier “will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide.”
“We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility,” Bhasin concluded.
