India insights: Estée Lauder, L’Oréal on trends and developments in India’s beauty market

Estée Lauder sees India sales soar 50% on the back of The Ordinary​​

Cosmetics major Estée Lauder has recorded a growth of 50% in India over the past year thanks to the success of The Ordinary launch.

The growth in India helped to drive the organic sales growth momentum in the firm’s emerging markets.

“Indeed, in fiscal year 2023, our emerging markets delivered organic sales growth of 20%, led by India, Brazil, Turkey, and Thailand. India grew nearly 50% for the year, driven by excellent performance by our long-standing brands in the market and the very successful launch of The Ordinary,” ​said Fabrizio Freda, president, CEO and director, the Estée Lauder Companies.


L’Oréal bets on Redken to satisfy Indian consumers’ need for individualisation and experimentation​

L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.

The French beauty conglomerate launched the American salon brand in India this August after observing a major demand for new hair care brands in India.

This is being driven by the growth of young affluent consumers.

“The young consumer of India, with a high propensity to spend on self-care, is now looking for brands that aren’t mainstream and bring something new on the table,” ​said DP Sharma, director, professional products division, L’Oréal India.


Dot & Key grows five-fold since 2021 on the back of repricing efforts​​

Indian skin care brand Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences.

Dot & Key was founded in 2018 by husband-and-wife team Suyash Saraf and Anisha Saraf. It was acquired by Nykaa in 2021 for an undisclosed amount.

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