Manscaped amplifies retail presence with Walmart launch



Global men’s grooming company and lifestyle brand Manscaped has announced its products will now be available in over 3,000 Walmart retail stores as well as on Walmart.com. The launch, which includes some of the brand’s best-selling products like the Weed Whacker 2.0 electric nose and ear hair trimmer and the Beard Hedger beard trimmer, also includes some of the brand’s personal care products like the Crop Soother post-shave lotion and Crop Preserver anti-chafing groin deodorant for men.

The expansion into Walmart is part of Manscaped’s overall “goal for the business to reach new heights as a global and multigenerational company, growing as both a men’s personal care and lifestyle brand,” said Catherine Cronin, VP of Retail at Manscaped. To learn more about the brand’s retail expansion efforts in 2024 and beyond, and how Walmart fits into that strategy, we spoke to Cronin for her insights.

Cronin has spent more than twenty years in the retail expansion space, and her brand experience includes working with companies like Nike, adidas, and Taylor Made. In her current role as VP of Retail at Manscaped, Cronin is working to “lead our global retail efforts, focusing on maintaining a growth mindset for the company as we continue to expand our omnichannel presence and product offerings.”

More about Manscaped

Since its founding in 2016, Manscaped has continued to expand its product collection offerings to best meet the needs of its male audience. From the launch of the original Lawn Mover electric groin and body trimmer in 2017, followed by the introduction of the Lawn Mover 2.0 in 2018 and Lawn Mover 3.0 in 2019 as well as the Weed Whacker in 2020, the brand has continually invested in evolving its product tools to fill the men’s personal care grooming niche.



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