Navigating e-commerce packaging challenges: Key takeaways from the 2024 E-Pack Summit


As e-commerce continues to surge, packaging solutions that protect products, meet sustainability goals, and align with evolving regulations are critical—especially for cosmetics and personal care brands that rely on packaging to reinforce brand image and consumer trust. CosmeticsDesign attended this month’s 2024 E-Pack Summit to gain insight into key industry discussions surrounding sustainability, legislation, and innovative partnerships that are essential for navigating today’s packaging challenges.

Here are the top takeaways for cosmetics and personal care brands seeking to thrive in the evolving e-commerce landscape.

Balancing product protection with sustainability

In the summit’s opening session, Thaxton Lipscom delivered a talk titled “Cracking the Code to Sustainable Packaging in E-Commerce.” With e-commerce driving up packaging waste, the pressure is on for brands to find sustainable solutions that still protect products.

Lipscom emphasized the importance of balancing durability and eco-friendliness, as well as the need for reverse logistics strategies that enable seamless returns and recycling.

For cosmetics and personal care brands, this could mean exploring options like refillable or recyclable packaging that can cater to environmentally conscious consumers. Implementing these strategies not only enhances a brand’s sustainability profile but also offers a competitive edge.

Many brands, for example, are experimenting with refillable systems that allow consumers to easily return empty containers, reducing overall waste and strengthening customer loyalty.



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