Norton Way's GWR Kia installs spectacular EV9 London skyline display

Norton Way Group has installed a new Kia EV9 on the top floor of one of the largest and most prominently positioned Kia dealerships in the UK.

The top floor glass façade of GWR Kia on the Great West Road in Brentford, West London, overlooks an elevated section of the M4 motorway, one of Britain’s busiest roads.

The transformation of its top floor – one of four storeys – puts Kia’s new flagship electric SUV, the EV9, front and centre, with a striking display of four cars, each finished in Pacific Blue.

The showcase was installed during a major overnight transformation and incorporates key design motifs from the EV9, including its distinctive vertical LED headlamps.

Paul Philpott, president & CEO for Kia UK, commented: “This new display will be seen by thousands of people every day, demonstrating the EV9’s striking design and electric power to people travelling in and out of London. This prominent exhibit is a sign of the confidence that we, our dealer partners, and our customers share in our latest, award winning, electric vehicles.”

GWR Kia opened its doors in August 2016, and is one of the largest dealerships in the UK. Responsible for almost 3,000 (2,898) new Kia sales in 2023 alone, and thousands of approved used vehicles, its prominent position also makes it one of the most visited.

In addition to displaying the entire Kia line-up, including electric, hybrid and plug-in hybrid vehicles, the dealership also has its own café, located on the ground floor and open to customers and the public. The dealership also sells its Approved Used stock and has an extensive workshop on the lower ground floor.

The dealership also features a range of sustainability technologies to reduce its environmental impact. These include air source heat pumps, roof-mounted solar panels, water harvesting systems, and low-energy LED lights throughout.

Since Kia unveiled its new brand identity globally in 2021, Kia UK has been rolling out its new global store concept to around 190 dealers across the country. More than half of all dealerships have now adopted the new brand identity, with more implementing the new identity each month.

GWR Kia is due to complete this process in the second half of 2024.

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