Shelbourne Motors invests £800k into SVRgo rental business


Shelbourne Motors, one of Northern Ireland’s largest family-owned vehicle retailers, has announced the completion of an £800,000 investment in SVRgo – its vehicle rental brand.

The investment has enabled the upgrade and expansion of the SVRgo fleet to over 300 vehicles, which the company said will help meet the growing demand from international tourism and business-to-business sectors across Ireland.

SVRgo has also undergone a rebrand, accompanied by the launch of a dedicated mobile app designed to streamline bookings and enhance the overall customer experience.

Operating from Shelbourne Motors’ multi-franchise sites in Portadown and Newry, as well as a vehicle collection point in Dublin, SVRgo employs 15 full-time and part-time staff and delivers short- and long-term rental solutions.

Paul Ward, director of Shelbourne Motors, said: “This investment in SVRgo underlines our commitment to innovation and excellence, enabling us to provide tailored vehicle rental solutions that cater to the diverse needs of international tourists and business clients.

“With an expanded fleet and advanced booking technology, we are enhancing convenience, reliability, and service quality for customers across the island of Ireland.

“This marks an exciting new chapter for SVRgo, as we set new standards in the vehicle rental market and continue to meet the changing needs of our customers.”



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