The big circular beauty challenge: zero waste

Ultimately aiming at zero waste for the product’s entire life cycle, brands that commit to circular beauty have their work cut out. But the potential dividends are significant. 

We spoke to Amarjit Sohota, Founder of Ecovia Intelligence, to find out how the circular beauty concept is evolving, what brands are doing in this space, and what attracts consumers to beauty and personal care products with these types of claims. 

CDU: What does the circular concept mean to the beauty industry?

Amarjit Sohota (AS)​: The circularity concept means cosmetics and personal care products are designed to close material loops; more specifically, there is no waste at the end of the product’s life cycle. There is no packaging waste going to landfills, and there is no chemical residue that pollutes water streams and the environment. When products are designed for circularity, the nutrients are re-purposed or biodegraded at the end of the product’s life cycle.

CDU: What are the best first steps for brands to incorporate on a circular journey?

AS​: The first step is product design: to formulate using ingredients that do not negatively impact the environment and to use packaging that can either be reused or re-purposed at the end of its life. The best illustration of circularity is the Cradle-To-Cradle design approach.

Invented by Professor Dr. Michael Braungart and William McDonough, it is a biomimetic approach that involves designing products so nutrients are recycled at the end of the product’s life. It is considered a regenerative approach, moving away from existing linear models whereby waste materials end up in landfills and/or the oceans – especially packaging.

Source link

About The Author

Scroll to Top