Volition Beauty Accelerator Program creates pathways for suppliers in the creator-led market



Crowdsourced beauty brand Volition Beauty has launched a new Beauty Accelerator Program to support beauty creators in developing their brands. With this program, Volition Beauty’s new division, Creator Brands, offers creators infrastructure support and market access while enabling them to retain control over their brand identity.

The program will impact a wide range of industry players, particularly manufacturers, contract labs, packaging vendors, and other suppliers who will support product development and production for these new brands through the introduction of a support model that seeks to capitalize on the growing trend of creator-led product lines in the beauty industry.

CosmeticsDesign spoke to Paul Deacon, General Manager at Volition Beauty, who shared that “creators are looking for businesses to support the back-end of their businesses, while maintaining complete creative control,” and explained that the program both publicizes the new Creator Brands division and invites creators to develop unique beauty products as part of Volition’s portfolio.

Industry opportunities for beauty suppliers and manufacturers

Volition’s Accelerator Program aims to create opportunities for beauty suppliers and contract manufacturers who meet specific criteria, including flexibility in production and a willingness to innovate. The program allows participating creators to access Volition’s existing contract labs and packaging vendors network, and the structure can help streamline development while giving suppliers access to a new wave of creator-led brands.



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